I’m a non-traditional, trans-disciplinary creative director, with over 18 years of experience in branding, design, strategy, communications and service design. I spend much of my time understanding how to evolve organisations into better versions of themselves through hands-on strategic design - creating new, improved and more meaningful experiences for businesses, customers and employees.
I have previously worked across Europe, APAC, MART and the US with organisations including Vodafone, Nokia, Telstra, UBS, RBS, BP, Garanti /BBVA, Turkish Airlines, IsBank, Guardian Media, BSKYB, BBC, Adidas, Tesco, Coles, Panasonic and a number of start-ups, both B2C and B2B. I also have had the privilege of building design studios and creative departments, growing design teams and speaking at events globally.
Leaning into the future and exploring how technology can be used to created rich, memorable experiences and emotional connections that help shape our world is what I enjoy most.