Executive Creative Director

Purveyor of fine ideas, design and direction since 1998.


I’m a non-traditional, trans-disciplinary creative director, with over 18 years of experience in branding, design, strategy, communications and service design. I spend much of my time understanding how to evolve organisations into better versions of themselves through hands-on strategic design - creating new, improved and more meaningful experiences for businesses, customers and employees.

I have previously worked across Europe, APAC, MART and the US with organisations including Vodafone, Nokia, Telstra, UBS, RBS, BP, Garanti /BBVA, Turkish Airlines, IsBank, Guardian Media, BSKYB, BBC, Adidas, Tesco, Coles, Panasonic and a number of start-ups, both B2C and B2B. I also have had the privilege of building design studios and creative departments, growing design teams and speaking at events globally.

Leaning into the future and exploring how technology can be used to created rich, memorable experiences and emotional connections that help shape our world is what I enjoy most.

Speaking / Workshops

2015 and 2016 - Speaking globally at conferences about automated futures, business design and creative impact
Istanbul Turkey, TEDx - Living services: Our changing relationship with technology and services
Seattle USA, ConveyUX - Anticipatory Services & Ambient Personalisation
London UK, UCD2013 - Ambient Personalisation, anticipatory products and data driven personalisation
Bristol UK, World Usability Day - Designing anticipatory services
Prague Czech Republic, October 2013, WebExpo - Strategic design, methods & approaches
Cambridge UK, UXCambridge - Product invention (Rapid & Lean) 90mins
Bristol UK, UXBristol - Strategic design - Launching probes and releasing trojan mice
Brighton UK, UXBrigton - Strategic design - Launching probes and releasing trojan mice
Edinburgh Scotland, UX Scotland - Strategic design tools - patterns, frameworks and principles
London UK, MEX - Ambient personalisation (The interface of you)
London UK, UXpeople - Rapid product invention for a data driven service [Workshop]
London UK, UCD2012 - Rapid product invention for a data driven service [Workshop]
London UK, IXDA - Serendipity for products and services (from big data)
London UK, SCAMP 2012 - Truth, Lies, Lazy perceptions & The value of experiencing
Belfast Ireland, CreativeCamp - Better inspiration through serendipity and the unexpected
London UK, LondonIA - Serendipity & Data: Recommendations and Discovery
Prague Czech Republic, IA Europe - Serendipity & Data: Recommendations and Discovery
London UK, Interesting '11 - Creature Cutification workshop
Lisbon Portugal, UXLX - Magic, hurt feeling and forgiveness (Magitek)
Brighton UK, Science week / Pecha Kucha - Future foods: Both real and imagined
London UK, Commuter Game Design
Sheffield UK, InterestingNorth - Catching Sleepers