Design Strategy, Direction & Business Transformation

Purveyor of fine ideas, design and direction since 1998.


Oli Shaw is a strategic design leader who has spent the last 17 years working with Fortune 500 brands, start-ups and global consultancies; Creating visions to innovate and disrupt, or re-imagining services.

He consults strategically for companies C-suite executives and boards in; London, Berlin, San Francisco, Hong Kong, Shanghai, Sydney and Istanbul. Managing design teams to build better, more meaningful experiences for their customers and employees. He uses a strategic design approach to problem solving, driven from a human centric perspective, to address consumer motivations and behaviours.

He is one of the pioneers in Experience Design and Design Strategy. His approach to design encompasses multiple disciplines, the needs of business, and pushing technology possibilities. He explores common characteristics that make experiences successful, as well as related fields; Brand Strategy, Visual & Interaction Design and Business Design.

He builds and manages design teams internationally, continuing to grow an extensive portfolio on design and business issues, from 5 countries. He leverages his international experience, adapting it to the context of the local region, across industries, and markets.

Lately, he has spent a lot of time building strategies for financial services and telco companies. Using a variety of new methodologies and technologies to:
• Deliver new solutions that enhance and evolve their digital brand
• Develop new offerings, through multiple ecosystem partnerships and stakeholder management, to enhance their customer relationships.
• He also consults on sustainable corporate strategies for innovation.

Working in Europe, APAC, MART and the US, with brands such as: Vodafone, Nokia, Telstra, UBS, RBS, Garanti /BBVA, Turkish Airlines, IsBank, Guardian Media, BSKYB, BBC, Adidas, Tesco, Coles, Panasonic, and a number of start-ups both B2C and B2B.

He speaks at conferences and teaches to company C-suites.

Speaking / Workshops

Istanbul Turkey, TEDx - Living services: Our changing relationship with technology and services
Seattle USA, ConveyUX - Anticipatory Services & Ambient Personalisation
London UK, UCD2013 - Ambient Personalisation, anticipatory products and data driven personalisation
Bristol UK, World Usability Day - Designing anticipatory services
Prague Czech Republic, October 2013, WebExpo - Strategic design, methods & approaches
Cambridge UK, UXCambridge - Product invention (Rapid & Lean) 90mins
Bristol UK, UXBristol - Strategic design - Launching probes and releasing trojan mice
Brighton UK, UXBrigton - Strategic design - Launching probes and releasing trojan mice
Edinburgh Scotland, UX Scotland - Strategic design tools - patterns, frameworks and principles
London UK, MEX - Ambient personalisation (The interface of you)
London UK, UXpeople - Rapid product invention for a data driven service [Workshop]
London UK, UCD2012 - Rapid product invention for a data driven service [Workshop]
London UK, IXDA - Serendipity for products and services (from big data)
London UK, SCAMP 2012 - Truth, Lies, Lazy perceptions & The value of experiencing
Belfast Ireland, CreativeCamp - Better inspiration through serendipity and the unexpected
London UK, LondonIA - Serendipity & Data: Recommendations and Discovery
Prague Czech Republic, IA Europe - Serendipity & Data: Recommendations and Discovery
London UK, Interesting '11 - Creature Cutification workshop
Lisbon Portugal, UXLX - Magic, hurt feeling and forgiveness (Magitek)
Brighton UK, Science week / Pecha Kucha - Future foods: Both real and imagined
London UK, Commuter Game Design
Sheffield UK, InterestingNorth - Catching Sleepers